Data remains a vital part of the marketing world

“One of the biggest things that brands struggle with is figuring out attribution, and how you continue to spend money even though you may have lost some signal into the platform,” says Greg Gillman, chief revenue officer of LA-based performance marketing agency MuteSix, “If Facebook skews too heavily, and Google is on last click, then […]
https://tcrn.ch/3np28DY

Advanced rider assistance systems: Tech spawned by the politics of micromobility

Operators like Spin, Voi, Zipp, Bird and Superpedestrian are investing in tech that can detect and correct poor rider behavior, sometimes going as far as stopping scooters if they're on a sidewalk.
https://tcrn.ch/3hnk9i6

Amagi tunes into $100M for cloud-based video content creation, monetization

Amagi provides cloud broadcast and targeted advertising software so that customers can create content that can be created and monetized to be distributed via broadcast TV and streaming TV platforms.
https://tcrn.ch/2XbTSMc