Amazon’s newest product lets companies build their own Alexa assistant for cars, apps and video games

Amazon is selling access to the underlying technology stack of Alexa to let companies — starting with Fiat Chrysler Automobiles — build their own intelligent assistants with unique voices, skills and wake words. The new Alexa Custom Assistant product, which was announced Friday, can coexist and cooperate with the Alexa assistant. Theoretically, this means an […]
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